The most touristy place I’ve been in Argentina, Puerto Madryn doubles as a beautiful beach (in summer) and the largest town near a wildlife reserve - and several other spots for watching sea animals, many of whom spend part of the year near Antartica. The town has grown exponentially in size since 2001. (After the Argentine economic crisis in 2001, both internal and foreign travel to Argentina has skyrocketed. In the 1990s, the Argentine peso was tied to the US dollar, making foreign travel affordable for Argentines and travel within Argentina less attractive to foreigners. It’s currently about 3.8 Argentine pesos to the US dollar, creating the reverse situation.) The town is filled with travel agencies advertising excursions like whale watching or snorkeling, car rental agencies, gift shops, restaurants, artesianal chocolate stores, hotels and buildings under construction - i.e. soon to be hotels, hostels and expensive vacation homes.